Michael Jordan Awarded $8.9 Million In Lawsuit Against Grocery Chain

BREAKING: Jury says Safeway, Dominick's owner, has to pay Michael Jordan $8.9 MILLION for this ad in SI in 2009 pic.twitter.com/DD6O7Rt3D9

— Darren Rovell (@darrenrovell) August 22, 2015

Michael Jordan just can’t lose, or so it seems.
The legendary baller was just awarded $8.9 million in his lawsuit against a grocery chain, who used his name to sell steak. After arguing that the company’s ad hurt his brand image, Safeway has been ordered to pay up.
Complex explains:

Dominick’s owners violated it and their pockets will be slimmer as a result.

Last week, Jordan took aim at the defunct grocery chain for using his name in a 2009 Sports Illustrated advertisement to sell steak. The advertisement congratulated him on his Hall of Fame induction, but Jordan argued that it hurt his brand image.
This week, it’s another win for His Airness. The court ordered Safeway, Dominick’s owner, to pay Jordan $8.9 million for what’s become a very expensive ad.

As news of his win hit the web, Jordan spoke out about what he plans to do with the money. In a statement, he informed the public:

I’m pleased with today’s verdict. No one — whether or not they’re a public figure — should have to worry about their identity being used without their permission. The case was not about the money as I plan to donate the proceeds to charity. It was about honesty and integrity. I hope this case sends a clear message, both here in the United States and around the world, that I will continue to be vigilant about protecting my name and identity. I also hope the size of the monetary reward will deter others from using someone else’s identity and believe they will only pay a small penalty.

You’ve got to give it to Mike – he certainly knows how to make a buck.


SOURCE: Complex | PHOTO CREDIT: Getty, Twitter