Michael Jordan Awarded $8.9 Million In Lawsuit Against Grocery Chain
BREAKING: Jury says Safeway, Dominick's owner, has to pay Michael Jordan $8.9 MILLION for this ad in SI in 2009 pic.twitter.com/DD6O7Rt3D9 — Darren Rovell (@darrenrovell) August 22, 2015 Michael Jordan just can’t lose, or so it seems. The legendary baller was just awarded $8.9 million in his lawsuit against a grocery chain, who used his name to sell steak. After arguing that the company’s ad hurt his brand image, Safeway has been ordered to pay up. Complex explains: Dominick’s owners violated it and their pockets will be slimmer as a result. Last week, Jordan took aim at the defunct grocery chain for using his name in a 2009 Sports Illustrated advertisement to sell steak. The advertisement congratulated him on his Hall of Fame induction, but Jordan argued that it hurt his brand image. This week, it’s another win for His Airness. The court ordered Safeway, Dominick’s owner, to pay Jordan $8.9 million for what’s become a very expensive ad. ...