Florida Georgia Line blend hip-hop and rock for a new country sound at Boardwalk Hall Friday

Florida Georgia Line
There is no fiddle or steel to be heard when Florida Georgia Line hits the stage. There is, however, lots of electric guitar, rapping, a drum solo and some of the biggest hits in country music from the last three years.

Songs such as “Sun Daze,” which hit No. 1 on the country airplay chart in February, the current Top 10 single “Sippin' On Fire,” “Dirt,” “Round Here” and “Shine” — the duo’s breakthrough smash — have propelled Florida Georgia Line to country’s pinnacle.
The duo has sold more than 2.5 million copies of its two albums (2012’s “Here’s to the Good Times” and 2014’s “Anything Goes”) and 21 million digital tracks, has been named CMT Artists of the Year two years running and is now packing arenas on its first worldwide headlining tour “Anything Goes,” which runs through most of 2015 with a stop at Boardwalk Hall 7:30 p.m. Friday, May 8.
“Since 2012, we’ve caught a massive wave,” says Brian Kelley, one half of FGL, in a recent phone interview. “People have gravitated to our music.”
That music has been tagged “bro country,” a sound that’s been derisively dismissed for its far-from-traditional hybrid sound and narrow lyrical focus about back roads, trucks, tailgates, girls and drinking.
Those detractors may not like it. But thousands of others do — and that’s what's important to Kelley.
“That’s what it’s about, connecting with everybody,” Kelley says. “It’s hard to put a label on it. People like to shoot it down. But we’re having a great time, going out and connecting with people. We don’t worry about any of that. Call it what you want. We like what we do.”
What Florida Georgia Line does is fold some rock and hip-hop into its rocking country, with Kelley and partner Tyler Hubbard swapping vocals on songs they, unlike a lot of country stars wrote.
“We always just had our own sound; we call it the Florida Georgia Line sound,” Kelley said. “There’s nothing calculated about it. We started writing songs together, and that sound developed. Then we met up with (producer) Joey Moi, who helped us with that sound. We took all our influences, put them in the mix and let the music happen naturally.”
Florida Georgia Line is also connecting live with this current tour.
“It is a hot ticket; a lot of people are showing up,” Kelley says. “If you’ve ever seen us, know that it’s hotter, it’s brighter, it’s bigger and more intense … It’s go-time, party time.”
Kelley is right about the show being, hotter, brighter and bigger. The duo and band use a giant stage with a runway that extends out onto the arena floor. Laser lights and video screens crank up the visuals.
The live shows are also a lucrative good time. Forbes magazine estimates the duo earned $24 million last year, much of it from touring.
Kelley, 29, didn’t start out dreaming of playing arenas and selling millions of albums. A star high school pitcher, he earned a scholarship to Florida State University and had visions of throwing in the major leagues.
“That dream kind of ended for me when I didn’t get drafted,” he says. “But I was already thinking I should write songs. I couldn’t sit in class without writing down a song or an idea, same thing when I was out shagging balls in left field.”
So Kelley transferred to Nashville’s Belmont University, where a friend from a music composition class introduced him to Hubbard.
“It was immediate,” Kelley says of bonding with Hubbard. “We became best friends, moved in together, started writing songs, drinking together, playing together. We figured out together we were better than on our own.”
The duo started playing Nashville’s ubiquitous songwriter shows in the late summer of 2009 and almost instantly developed a following, playing to hundreds rather than a couple of dozen in just a few months.
In 2010, the duo met Nickelback producer Moi, who encouraged them to rewrite and polish their songs. With Moi in charge, they put together the band’s second EP, an independently released effort that contained a little song called “Cruise.”
When “Cruise,” now the best-selling digital country single ever, caught on, Florida Georgia Line signed with Republic Nashville, part of the Big Machine label group, whose roster includes Taylor Swift, Tim McGraw, The Band Perry and Rascal Flatts. Then their wave came in.
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The journey before reaching the top

Brian Kelley said the biggest challenge was surviving the early days on the road.

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